Video streaming will triple by 20221, Increasing Internet-based video consumption by 80%

HellaStorm has reimagined the business of hyper-scale video streaming. Our platform is optimized for Hyper-Scale Video Streaming and delivers increased capacity while significantly reducing power consumption, rack space real estate, operating costs, and carbon footprint. Forget having to continually "rack and stack" new servers to keep up with demand. HellaStorm has you covered!

The HellaStormDifference

Stream Processing Unit (SPU)

We invented a stream processing unit (SPU) integrated into a platform for hyper-scale video streaming. Our platform takes advantage of massive parallel processing to silicon-accelerate the delivery of video at network speeds.

Scalability

HellaStorm's modular design enables in-place capacity growth beyond initial deployment. Network connections start at 50GbE and can be expanded as needed to multi-50GbE, and 100GbE starting next year with simple modular card upgrades.

Power Savings

Each HellaStorm unit is more than twice as energy efficient as a conventional server while streaming more than twice the bandwidth.

CO2 Savings

Since each HellaStorm unit requires less power, it also produces less carbon footprint. By choosing the HellaStorm platform, you can reduce power consumption by up to 50%, avoiding carbon dioxide production, and making a significant positive impact on the environment.

Scalability

HellaStorm's modular design enables in-place capacity growth beyond initial deployment. Network connections start at 20GbE and can be expanded as needed to multi-20GbE, 40GbE, and 100GbE with simple modular card upgrades.

Power Savings

Each HellaStorm unit is more than twice as energy efficient as a conventional server while streaming more than twice the bandwidth.

CO2 Savings

Since each HellaStorm unit requires less power, it also produces less carbon footprint. By choosing the HellaStorm platform, you can reduce power consumption by up to 50%, avoiding carbon dioxide production, and making a significant positive impact on the environment.

Positioned to grow with you

HellaStorm is the smart choice for Hyper-Scale Video Streaming.

HellaStorm's hardware acceleration performance curve is set to double capacity again... and again... and again. So, forget data center expansion. It's quick and easy to add capacity to your existing footprint with the HellaStorm platform.

HellaStorm Makes Sense On Every Level

The proof is in the numbers. In a side-by-side comparison, the HellaStorm video streaming platform outperforms conventional servers across the board.

Server Level
Rack Level
Data Center Level
Throughput Capacity
Conventional 20 Gb/s
HellaStorm 100 Gb/s
Power Usage
.6 kW
.3 kW
Heat Generated
2,600 BTU/h
1,000 BTU/h
Lifespan
3-4 Yrs
6 Yrs
Co2 Generated
.31 kg CO2e/h
.15 kg CO2e/h
Throughput Capacity
Conventional 160 Gb/s
HellaStorm 800 Gb/s
Power Usage
4.8 kW
2.4 kW
Heat Generated
20,800 BTU/h
8,200 BTU/h
Lifespan
3-4 Yrs
6 Yrs
Co2 Generated
2.5 kg CO2e/h
1.2 kg CO2e/h
Throughput Capacity
Conventional 1.6 Tb/s
HellaStorm 8.0 Tb/s
Power Usage
48 kW
24 kW
Heat Generated
208,000 BTU/h
82,000 BTU/h
Lifespan
3-4 Yrs
6 Yrs
Co2 Generated
25 kg CO2e/h
12 kg CO2e/h

Hellastorm Platform

Standard Server Platform - Accelerated By HellaStorm
Stream Processing Unit (SPU) Inside
Stream Processing Unit (SPU) Inside
SPU-Enabled FPGA Acceleration
50Gbps now
Up to 100 Gbps network(2019)
100+ TB storage in 1U (NVMe)
Deterministic Low Latency
Low Power
Deep Packet Inspection
Hardware-Accelerated Storage
Enhanced Kubernetes-Enabled Containers
NVMe, SAS, SATA, Hard Drive Interfaces

HellaStorm integrates with most server lines including:

Streaming video demand is increasing at an incredibly rapid pace

Hyper-scale video providers are struggling to keep up.

1
1 BILLION Hours of YouTube

Number of hours YouTube streams every day.3

250
250 MILLION Hours of Netflix

Number of hours streamed on a single
day in January 2017, by Netflix's 100 million subscribers.4

Up To 80
Up to 80 % Internet Traffic

Current percent of daily internet traffic at peak hours attributed to streaming video.1

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The trend shows no signs of slowing down

World-wide video consumption is transitioning to streaming NOW.

3x
3x Streaming Demand

Video streaming will triple in the next five years1, increasing video consumption by 80%.

38
38 % Of Millennials Plan to Cancel

Their cable subscriptions in favor of online on-demand services.5

35
35 % Of Adults 18-29 Are "Cord-Nevers"

These are people who never had subscription TV service.6

1
1 MILLION Minutes of Video

Will cross IP networks every second by 2021.1

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JOIN THE REVOLUTION

HellaStorm empowers you to meet the exploding demand for video streaming. HellaStorm will enable you to increase revenues and reduce costs.

HellaStorm Executive Team

Stacy Kenworthy

Chief Executive Officer

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Stacy Kenworthy

Chief Executive Officer

A veteran of more than 25 years in the finance and technology fields, Stacy Kenworthy manages the key business and daily operations of HellaStorm.

Prior to founding HellaStorm, Stacy was president and CEO of an international technology development company. Earlier in his career, Stacy held senior-level management positions at various companies in the Finance, Risk Management, Technology, and Investment Banking fields.

Kenworthy also holds an MBA from Emory University, USA and an undergraduate degree in accounting from Georgia State University, USA.

 

Jesse D. Beeson

Chief Operating Officer

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Jesse D. Beeson

Chief Operating Officer

Jesse Beeson has over 20 years of engineering architecture, development, and design experience in the digital video, networking, IPTV, and embedded markets.

Jesse holds multiple patents for streaming media performance, performance analysis, power reduction, and consumer transport utilities. Prior to joining HellaStorm, Jesse spent 10 years as Chief Technical Officer of IneoQuest Technologies and 6 years operating a successful consulting business.

Beeson graduated summa cum laude with a B.S.E.E. from the Francis College of Engineering at the University of Massachusetts, Lowell accompanied by postgraduate work in Digital Signal Processing (DSP) at Cornell University.

 

Brent Yates

Chief Technology Officer

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Brent Yates

Chief Technology Officer

Brent Yates is the Chief Technology Officer for HellaStorm, responsible for the development and engineering of this revolutionary technology platform and the leadership of a global development team.

Brent is a leading expert in optimizing software and hardware-based parallel processing to accelerate complex computing tasks. He is a co-inventor on multiple patents awarded and pending in video, data transmission, and related areas. Previously, Yates spent 10 years at IneoQuest Technologies where he was instrumental in developing new video quality of service measurement and test capabilities.

Yates is a graduate of the Georgia Institute of Technology (B.S. Electrical Engineering).

 

PJ Lynch

Chief Commercial Officer

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PJ Lynch

Chief Commercial Officer

PJ Lynch is Chief Commercial Officer for HellaStorm. PJ is responsible for customer success as HellaStorm emerges from 'stealth-mode' to revolutionize the efficiency of hyperscale video streaming and edge computing.

Lynch has held a number of leadership roles in the private and public sector including CEO roles at a TV network, a homeland defense business, and a public safety business. PJ has also held management positions with consulting firms, technology, and telecom firms working globally. Prior to his civilian career, Lynch was a USAF Officer for nearly 10 years developing fighter aircraft & missiles. His final assignment was in the Pentagon on the F-22 fighter.

Lynch is a Distinguished Graduate from the US Air Force Academy (B.S. Engineering Sciences), a Hertz Fellow from MIT (M.S. Aero and Astro) and a Palmer Scholar from The Wharton School (M.B.A).

 

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Our Advisory Board

We have assembled a global team of thought and innovation leaders and pioneers in their respective industries; specializing in network, storage, media and infrastructure.

Larry Boucher

Founder & CEO
Adaptec, Auspex, Alacritech
Technology pioneer in storage ("father of SCSI") and high-speed networking (TCP/IP offload engines)

Steve Kleiman

SVP and Chief Scientist
NetApp (retired)
Global expert at high performance, software-driven data transfer, core developer of NFS

James Staten

VP, Principal Analyst
Forrester
Formerly, Chief Strategy Officer of Microsoft Enterprise & Cloud. Leading global expert in cloud strategy and implementation

Dr. Jeffrey Sonnenfeld

Founder
Chief Executive Leadership Institute, Yale School of Management
Global expert in corporate governance

Sandy Climan

President
Entertainment Media Ventures
Industry expert in media investment and strategy, producer and technologist

Rob Frohwein

Founder & CEO
Kabbage
Financial industry visionary and disruptor

Dr. Robert Yung

Vice Chair DJI
Chief Strategy
Analog Devices
Formerly, CTO Intel China
Leading global expert in China and India's emerging technology markets

Brad Katsuyama

CEO
IEX Investors Exchange
Financial industry visionary and global disruptor

Lt. Gen. Darryl Roberson

USAF (Retired)
SVP Government Relations
Rolls Royce USA
Former Commander, Air Education & Training Command, Fighter Pilot, Thunderbird, Homeland Defense, Commander

Dr. Harald Einsmann

Former CEO
Procter & Gamble Europe & Middle East
International business strategist and advisor

Robert Hormats

Vice Chairman
Kissinger Associates, Inc
Fmr. Under Secretary US Department of State, Fmr. Vice Chair Goldman Sachs (Intl) Group., Fmr. US Trade Representative (Ambassador)

Jeff Hill

Former Director of Marketing
Blue Arc (Hitachi)
Video and Storage Expert, Marketing expert for silicon accelerated data storage products

Congressman Billy Tauzin

Tauzin Strategic Networks Inc
Former Congressman (13 terms - both parties), Former Chairman Energy & Commerce Committee, Former Chairman Telecom Committee

Michael Lynton

Chairman
SNAP Inc
Fmr. Chairman and CEO Sony Entertainment overseeing Sony’s global entertainment business. Fmr. CEO Time Warner International Media, Publishing and Tech leader.

Kevin Power

Senior Advisor and Board Director
Technology Companies
Former Senior Advisor to Broadsoft, Chairman of European Competitive Telecom Association (ECTA), and executive on management teams for two IPO companies.

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Ready for What's Next?

Ready for What's Next?

Quit "racking and stacking", and harness the future of video streaming.
Contact us to Join the Revolution.

* Required Information

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We're always looking for the best minds to help us build the future.

Please send resumes to hr@hellastorm.com